Design Tips for Advertising Poster

Advertising posters are an effective way of conveying advertising messages, provided the advertising poster is appropriately designed. When designing an advertising poster the image and text elements should be well coordinated so that an overall image is created which awakens the curiosity of the observer and appeals to the emotional side of their subconscious. Today we have some advertising poster design tips for you which show the type of content you can use and many more.

1. An advertising poster is not a flyer or brochures

When designing an advertising poster you should always have at the back of your mind that an advertising poster is not a flyer, so it should contain much less information in text form.
An advertising poster is usually noticed as people walk past it – too much text just leads to the observer feeling swamped subconsciously so they look away again. It is usually the case that hardly anyone would recall this type of advertising poster. When designing an advertising poster the most important thing to remember is that less is more.

The most important text is the title, as this, along with the image, can be seen from afar. So you should not only ensure that the text is presented in sufficient size, but also designed in an appealing way.

The title should not be too long, it is better to be short and sweet. In order to arouse interest, the title can also be formulated as a question or a play on words. The title may also raise questions which awaken curiosity and invite people to take a closer look.

2. Funny, trustworthy, serious – the message counts

An advertising poster, whether it is for a product, a company or something else, should always pass on a message.
For example, an insurance company would attach importance to the advertising poster inspiring trust. So a message should be chosen which conveys a feeling of security.
A chain of restaurants would want to advertise its delicious food – so it is important to create an appealing overall written and pictorial image which whets the appetite of the observer as they walk past the advertising poster.
Advertising has a lot to do with feelings. In order to arouse these feelings it is important to known your target audience in order to be able to tailor the advertising measures accordingly.
One particularly important topic is the use of double meanings – in many cases of advertising posters this is deliberate, but often an advert is unsuccessful as the “creative team” has failed to consider double meanings. Therefore the advert can also quickly bring about a feeling which is the exact opposite of the original intention. You should not insist on your own idea and refuse the suggestions of others, but instead tell others about it and consider possible double meanings.

3. A picture says more than 1000 words

An advertising poster should arouse emotions, make people curious, be a call to action, pass on a message, inform, convince or even provoke. In order to fulfil these demands an image should be chosen which ideally conveys the advertising message. An image which requires a lot of words to explain is completely out of place on an advertising poster. Of course there are also advertising posters which do not use any images. In this case a text must be found which conveys the message. However, it is usually the case that the image plays a supporting role in the design of advertising posters.